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Email Marketing Tips by AWeber
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Email Marketing Tips by AWeber
New HTML Email Templates: Good Things Come In Pairs
25 Februari 2010 21:50
Finding quality HTML email templates can be tough, and finding templates related to your specific needs can be even tougher. Fortunately, we've been releasing new templates regularly. We'd like to think that each template we release could be the key to taking your email marketing to the next level.
Generic email templates are a dime a dozen and it's no surprise, they fit the mold for most people. It's not necessarily a bad thing. But what makes a template extraordinary? How can we provide you with templates that go that extra step toward fostering success?
We're proud to present you with three sets of templates (email and web form combinations) available exclusively to AWeber customers.
We knew our new Web Form Generator marked the dawn of a new era for your email signup forms.
Now that we can easily create templates for forms, why not create Email / Web Form templates that complement each other? Through consistency of branding these templates can provide a professional feel for those of us who aren't professional designers.
The "Video Arcade" Email / Web Form Template Combo
Believe it or not, us video gamers do sometimes get off the couch. Some of us even send email campaigns for our blogs. But even if you aren't blogging about video games, you can't deny this template can be used by those who favor a more playful style.
The "Video Arcade" HTML Email Template
is available in 4 color variations.
The "Video Arcade" Web Form Template
is available in 5 color variations.
The "eBook" Email / Web Form Template Combo
The "eBook" templates pack a powerful punch for enticing new subscribers. Use the web form template to promise your eBook upon sign up. Use the HTML email template to deliver that promise in style.
The "eBook" HTML Email Template
is available in 3 color variations.
The "eBook" Web Form Template
is available in 10 color variations.
The "Wine" Email / Web Form Template Combo
This template is perfect for fine dining establishments. Announce weekly specials, upcoming events, additional menu items and exclusive discounts in sophisticated, yet understated style.
The "Wine" HTML Email Template
is available in 4 varieties.
The "Wine" Web Form Template
is available in 4 color varieties.
How Can You Use These Templates?
These templates are available exclusively to AWeber customers. If you have an AWeber account, simply log in and you will find them the same place you usually find templates when you are either creating a web form or creating a new broadcast/follow up.
Let Us Know What You Think.
We always appreciate your feedback and always take our customers into consideration.
Do you have any ideas of a template theme that might be especially useful?
Let us know... you might just get what you ask for.
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How To Market Like Nine Inch Nails
23 Februari 2010 22:35
Nine Inch Nails
Photo: Jennifer Vecellio
Trent Reznor, frontman for industrial rock band Nine Inch Nails, has earned a reputation as a marketing maverick. He engages fans, building loyalty and watching sales naturally follow.
In the Nine Inch Nails online forum, Reznor tells musicians they can be their own best marketers:
"If you are young and use the Internet, you know more about your audience than [labels] do - for sure. This is a revolution and you can be a part of it. The old guard is dying; if you have good ideas - try them."
Email marketing is the perfect medium to try out these new ideas. With the following game plan, we'll show you how.
Your Music + AWeber = Marketing In Tune
In 2007, the band began marketing independently when its contract with Interscope Records ended. Reznor organized an online scavenger hunt to entertain fans. He even scattered free, shareable USB keys loaded with their music at a few concerts.
While these strategies are specific to musicians and bands, the underlying principles hold true for all email campaigns.
"If you have nothing in common with American Idol and you don't want to be the Pussycat Dolls, then you don't really want to be on a label."
To a label, Reznor points out, your vision and your longevity won't be important. He suggests using new media and modern communication - such as email marketing - instead.
For example, you could use your email list to rally street teams. Segment your list by location and contact your fans in the cities you'll be playing in.
Offer them free music, show tickets, or band paraphernalia in exchange for promoting you. Email lets you market remotely so the city is ready when you roll in.
"The role of an independent musician these days requires a mastery of first hand use of these tools," Reznor says.
"Give your music away as high-quality DRM-free MP3s. Collect people's email info in exchange (which means having the infrastructure to do so) and start building your database of potential customers."
Nine Inch Nails The Slip
Nine Inch Nails The Slip art direction by Rob Sheridan and Trent Reznor.
In 2008, Reznor gave away NIN's album The Slip in exchange for fans' email addresses. Coldplay did the same with their album Left Right Left Right Left in 2009.
A new full-length album costs about $14.99. The average fan email address is worth $110 yearly. So these groups scored not only a higher return on their investment, but also invitations into their fans' inboxes, which are priceless.
To try this with your own tracks, post offers with web forms on your website, to your Facebook profile, in your blog - and link to them everywhere. Deliver the MP3s upon confirmation by including the link on a web page or in a follow-up message.
"Offer a variety of premium packages for sale and make them limited editions/scarce goods. Base the price and amount available on what you think you can sell. Make the packages special - make them by hand, sign them, make them unique, make them something YOU would want to have as a fan."
Ghosts I - IV, a 36-track album, was offered in a variety of packages. Although the attribution license let fans digitally share the album for free without penalty, the packages grossed $1.6 million within one week of their release.
These packages can also help if you are interested in growing your email list. Announce beforehand that your subscribers will get first dibs - and make sure to link to or embed your sign-up form!
"There are a lot more bands today, a lot more clutter. Try to identify what it is you're trying to do. Play up your strengths and present them."
Your look, your sound, your attitude - what makes you stand out? What resonates with your fans? What kind of an impact are you making with them?
You don't have to guess what these things are. Your email reports show what attracts your subscribers. Open rates, click through rates and sales tracking all tell a story. Read that story, and follow its advice.
"Engage your fans. ...Make cheap videos. Film yourself talking. Play shows. Make interesting things. ...Be interesting. Be real."
Though common in social media outlets, these ideas translate nicely to email.
Pearl Jam's official fan group, Ten Club, rewards their fans with ticket upgrades, member giveaways and a community forum. To top things off, they send members a vinyl single of a live or unreleased track every spring.
Make your email list your official fan club. Include exclusive content: slice-of-life video clips, backstage passes, presale concert tickets.
And when you create this content, remember: be transparent. Stay relevant to your fans' interests. Be yourself, and have fun building relationships with your followers.
We're In This Together
We enjoy when you share your feedback with us and each other, so let us know:
Have you seen bands market in these ways? Has your own band used any of these strategies? What other ways have you seen musicians market?
If you are not musically inclined, do you still find this advice useful? What ideas will you take away with you?
Share your thoughts on the blog.
Note: all images in this post are Creative Commons-licensed. Click on the images or photo credit lines.
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Start Segmenting: 3 Easy Steps
17 Februari 2010 21:11
Use Ad Tracking
Every subscriber is a beautiful and unique snowflake.
Each one belongs to your list for different reasons. For every email you send, some might just not care. To avoid subscriber fatigue, each reader should be sent only the content they want.
But how can you find out what they want?
You can ask them. You can send them surveys or add fields to your sign-up form.
Or, you can use the following method to harness the data you already have.
Use Ad Tracking to Determine Subscribers' Interests
Ad tracking shows which web page each subscriber signed up from. That page reveals their interests.
Segmenting by these interests lets you send each reader the emails they want most.
For example:
* Your clothing store is having a sale on children's clothes. You want to advertise the sale, but only to those readers who would be interested.
So, you search for subscribers who used the web form on your site's children's clothing page. You segment that group, and send the broadcast to that segment.
* Your toy store is having an event for children with special needs.
You want to target subscribers who signed up through your special needs toys page, so you search by that ad tracking name and email only that segment.
* You post your exercise blog on the same site as your nutritional supplement e-store. Your subscribers from both pages are added to your main list, which gets your weekly fitness newsletter.
When items in your e-store go on clearance, you email the segment who signed up there. Your blog readers may only want helpful information, but your store visitors are probably prepared to make purchases.
Easy as 1, 2, 3...
Segmenting by sign-up form is easy to do. Just follow these ABCs...
1. Apply Ad Tracking Names
First, apply an ad tracking label to each of your web forms. (You can also do this for people who subscribe by email.)
step-1aClick the "Web Forms" tab in the control panel navigation
step-1bAfter designing your form, click on the settings tab
step-1cClick "Show Advanced Settings" and create an ad tracking label for your form
2. Track Your Subscribers As They come In
As people subscribe, the form they sign up with will be noted. To see who came in where, search your subscribers by ad tracking category.
step-2aSelect "Search" from the subscribers menu
step-2bSearch by "Ad Category" and type in the ad tracking label you gave your form
3. Target Subscribers Based on Each Segment
Then, decide which forms you want to segment by and name each segment. Now when you send your messages, you can select the segments you want to target.
step-3aName and save the segment created by searching a specific Ad Category
step-3bCreate a broadcast message and select the segment from the drop-down menu
If you want to compare your web forms' effectiveness and are not planning to segment, check out the ad tracking report for your list.
How do you segment?
Do you segment with ad tracking? What kinds of messages do you send to the different segments? Have you found that sending targeted messages affects your unsubscribe rate?
Your stories, as always, are valuable - to us and to your fellow readers. Please share them on the blog!
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Mobile Email Design Tips
15 Februari 2010 21:09
Mobile Email Design Tips
How often do you think about people reading your emails on their mobile phones?
Three years ago, "64% of key decision makers were viewing your carefully crafted email on their BlackBerrys and other mobile devices" according to MarketingSherpa1.
Imagine, that was three years ago! Since then, smart phone sales have grown worldwide and the number of people checking email on their mobile phones continues to increase rapidly.
It's high time you think about your mobile subscribers when you design your emails. Here are a few ideas to get you started...
Make Your Emails Easy for Mobile Viewing
Viewing Email on a Mobile DeviceWhile the number of subscribers that can check their email on their mobile phones is on the rise, don't panic and think that you have to recreate your entire campaign.
There are some simple changes that you can make so that your subscribers checking their email on their phones aren't left with a garbled message in place of your newsletter.
Include a Plain Text Version of Every Message
Simply put, including a plain text copy of every HTML message that you send eliminates potential issues for subscribers with mobile email applications that do not support HTML.
If their mobile device doesn't support HTML, subscribers will still see the plain text version of your message.
Optimize Images
You should always include alternative text for images. While some phones are sophisticated enough to display HTML emails, there's not always the guarantee that your images will display properly.
Rather than show a random file name for each image in your message, use alternative text to further describe components of your message.
alt text 2
Even if subscribers can't see the image, they will know what the email is about and they can make an informed decision as to whether or not they should go back to your message when they are at a computer.
Use the Subject Line and Preheader to Summarize Your Message
Should your subscribers have trouble viewing your email on their phones, including a brief summary of your message or continuing the subject line in the preheader will allow them to get a better idea of what you are sending.
mobile
Darrah MacLean, a copywriter at Smith-Harmon, gives some great examples and discusses the relationship between subject line and preheader in depth for the Email Insider here.
Don't Crowd Clickable Links
Consider the readability and navigation of your message design. Always include links to important pages on your website, making it easy for mobile viewers to hop over to your page.
Remember that when a subscriber views your email on a mobile phone, they only see a small area of the message.
spaced links 2
If you include links that are too close together, someone with a touchscreen phone may have trouble clicking on an individual link and end up frustrated that they cannot easily get to the page they are interested in.
The Benefits Reach Far Beyond Mobile Viewing
These suggestions can positively impact the effectiveness of your campaign, regardless of whether or not you have mobile subscribers. For example, including a plain text version of every email is always appropriate.
For your subscribers who are only viewing your emails on their computer, many of these tips are already email best practices and can only help to strengthen your campaign.
What is Your Experience?
Do you receive email on your phone? Do your subscribers read your messages on the go?
As always, we would love to hear your stories!
1. Source: EmailStatCenter.com
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Support Offices Closed Wed-Thur Feb 10-11, 2010
10 Februari 2010 4:14
Record snowfalls are piling up across the Mid-Atlantic region of the United States.
As part of this, we are expecting to receive another 12 to 20 inches of snow starting overnight on Tuesday, February 9, 2010 and continuing through Wednesday, February 10.
While we might be able to get to the office in the morning, it’s highly [...]
How to Get Subscribers to Whitelist You
09 Februari 2010 22:02
Although emails from AWeber customers like you are already whitelisted on an ISP level through us, your emails may be filtered on an individual level.
Each subscriber has the opportunity to whitelist you within their own inbox. This can prevent confusing messages and keep inboxes from filtering you out.
So how do you get your readers to give you their stamp of approval? You ask, of course.
Ways to Ask
You can ask in two ways. Your choice depends on how long you want your request to be and if you have a site to host an instruction page on.
Ask Subscribers to Add You to Their Contacts or Safe Sender List
That way, each subscriber can take the appropriate action for their ISP.
This is quick to implement, and a simple message (like this one from Ramtha's School of Enlightenment) indicates that the process will be easy.
thank you page request
Ask Subscribers to Whitelist You, and Offer Complete Instructions
Subscribers may appreciate a custom guide for their ISP. You can build your own or use a template from sites like CleanMyMailbox or EmailDeliveryJedi, then host it on your site.
This example makes it easy for subscribers to find custom instructions to whitelist and email address
This method offers flexibility: you could use a simple "whitelist us" link as Marketing Experiments does, or include a full paragraph on why you're asking your readers to take this step.
Marketing Experiments provides a simple text link
If you need help putting together an instruction page, feel free to borrow from our examples.
Something to avoid: If you include an email address in your whitelisting request, make sure to disable the link. Otherwise, subscribers may assume that clicking the link will help them whitelist you, and be frustrated when that is not the case, like in this request from Steve Spangler Science.
Places to Ask
The places you make your request are going to depend on your preferences, your campaign history and your readers' reactions. You may also want to put requests in place for both current readers and new subscribers.
*
The thank-you page.
Alert your new subscribers before they ever get an email. If you're using a custom thank-you page, not only can you make your request, you could even include the full set of instructions. Whitelisting you at this point ensures that readers will get every one of your messages.
*
The welcome email.
Request an exchange: you promise to send your readers important updates, special deals and the best content you can provide. In return, you ask them to whitelist you. Make sure to point out how they benefit: they won't accidentally miss out on those deals or updates.
*
A paragraph in a broadcast.
Did some subscribers miss the whitelist request on your thank you page or welcome email? A polite request in a regular email might be the best way to reach them - especially if you include other interesting content in the broadcast.
*
An entire broadcast.
This option requires careful consideration. On one hand, you can include instructions directly in the email without creating or linking to a separate page. On the other hand, such an email may annoy subscribers. Think about your readers. Are they likely to unsubscribe if they get a request instead of the content they are expecting?
*
The preheader.
This keeps things subtle. Listing a simple link at the top of each email reaches current subscribers without bothering them with an announcement. It also keeps the option of whitelisting you available for those who overlooked or ignored previous requests.
Keep in mind, while whitelisting can help you reach the inbox, you won't stay there long if subscribers don't like what they get from you. So keep striving for the most relevant, useful content possible!
How Do You Ask?
Do you ask your readers to whitelist you? How do you go about doing so? We'd love to hear your results and ideas!
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Subscriber, Will You be My Valentine?
05 Februari 2010 22:07
Relationships are hard work. It doesn't matter what kind; they're all equally tough. Parents, spouses, friends, business partners, customers - all need to be treated kindly and with respect.
If you want to build a new relationship or keep an existing one strong, you need to open the lines of communication and truly make an effort to get to know the other person.
This Valentine's Day, embrace email marketing and show subscribers how much you love them by using these relationship building tips with your next campaign.
Court Your Subscribers
If you have an email campaign that aims to promote and sell a product, remember that just because your visitors sign up to your list does not necessarily mean that they will purchase your product. Seduce them, entice them, educate them and above all be polite.
Don't expect subscribers to buy after they receive your first email. Sometimes it takes a little longer to convert an interested reader into an advocate or a customer.
Flirt or Tease Them
You know how great your product is, and your subscribers will no doubt love it once they purchase. Subtly let them know what they are missing out on by including little bits of information about the product in your emails.
Be brief! Don't spill the beans in your message, but rather provide enough information to make them want to click through to your website to learn more. The whole point of your email is to get subscribers to your landing page, which you then use to make the sale.
Personalize Your Love Letter
It's not always appropriate, but personalization can make your email more conversational and friendly.
This doesn't mean you should use the {!firstname_fix} variable ten times throughout your email.
Instead, include other readily available information, such as the website they visited when they signed up. This can validate the trust that they placed in you initially when they signed up to your list.
Send Some Conversation Hearts
Communication is crucial to any successful relationship. The easiest way to communicate with a friend or partner is to talk.
Conversation is personal, and often the best way to sway someone's opinion. Use your messages to engage subscribers in conversation. Address them genuinely, like you would address a friend, and request their feedback.
Track Cupid's Arrow
We all keep tabs on the ones we love. Always use click tracking in your messages to determine which links subscribers are clicking on.
Knowing which links subscribers liked and clicked on will help you communicate better. You can even segment your list based on their participation later.
They Love You, They Love You Not...They Love You!
Give your subscribers one more reason to love you by sending beautiful emails. Try one of our new Valentine's Day templates!
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Segment Customers To Build Loyalty
04 Februari 2010 22:48
Build Customer Loyalty
It's easy to focus on attracting new business by using your email marketing campaign to promote your products primarily to new subscribers and prospects.
While email is the perfect venue for showcasing products and captivating potential customers, it is also equally important to focus on your subscribers that have already spent money with you.
Your buyers had a positive experience in the past, right? Capitalize on that and turn them into lifelong customers.
Here's how to retain the customers that you already have.
Reel Customers In Without Selling to Them
Your existing customer base is different from your potential buyers. They already made the choice to trust your company with their money once, so take the time to build on your relationship after the sale.
Customers are more willing to shop with you again when they realize you don't treat them like a number.
Segment your list and use these tips to connect with customers without constantly pushing new items on them.
Ask for feedback
Ask for feedback
Ask for feedback about recent purchases, and remind customers that good customer service doesn't end when they make a purchase from you. Assure them that if there are ever any questions or problems, you will stand behind your product.
Suggest additional items
Suggest additional items
Suggest complimentary items that will enhance their experience with the product they already bought.
Add inherent value
Add value
Discuss different ways that customers can use the product that they purchased. Show them that there's additional value in what they invested in.
How to See Who Purchased From You
This is where email analytics data comes in handy.
By adding a snippet of javascript to your website, you can track sales to your subscribers.
You can then see which people are buying and how much each purchase amounts to - and segment your list to target your customers.
How to Segment Your List and Send to Existing Customers
Once the javascript is on your site and sales begin to add up, you can separate the buyers from the browsers on your list based on purchase history.
On the Search Subscribers page, use the drop down menus to search your list for customers like so:
Search Subscribers
Then save the search directly above the results...
save segment 1
And send your specialized email only to that segment when saving your message:
Send to Segment
What if You Sell Multiple Products?
Sending messages to subscribers who meet a specific sale amount is helpful if you are only selling one product.
If you have more than one item for sale, you can also search for subscribers based on total order value.
search subscribers greater than
With a segment made up of customers with a history of large purchases, you can:
* Suggest high ticket items
* Offer incentives geared only towards the big spenders
How Do You Segment Your Customers?
Do you find that segmenting customers from subscribers leads to repeat sales? We would love to hear how email segmentation helps your business!
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Valentine’s Day Web Form and Email Templates
29 Januari 2010 3:00
Valentine's HTML Email TemplatesValentine's Day is around the corner, and like many holidays it's an occasion for businesses to make more sales through email marketing.
We know you're always looking for ways to build your list and deliver relevant, valuable messages to your subscribers, so we thought we'd play Cupid and help you and your customers get together ;)
Just in time for the upcoming holiday, we've rolled out new HTML email templates and matching web form ones, themed for February 14th.
Check them out...
"Be Mine" Templates
Like the ubiquitous Valentine's day conversation hearts, these cheery templates use pastel shades and bold reds to grab your subscribers' eyes and clearly convey your message.
They're ideal for short, simple offers.
be-mine-email
be-mine-web-form
"Valentine Mail" Templates
These templates use simple, modern design and could easily be used even outside of Valentine's Day (think "we love our customers").
valentine-mail-email
valentine-mail-web-form
"Happy Valentine's Day" Templates
Want to use a design that's subtler than a big red heart?
Try the understated "Happy Valentine's Day" templates for an easy-on-the eyes look and calls-to-action that pop.
happy-valentines-day-email
happy-valentines-day-web-form
More New Web Form and Email Templates Coming Soon
We're creating more templates for your forms and HTML emails regularly - make sure you're subscribed to the blog so we can keep you in the loop! (You'll also benefit from the list building, newsletter and other email marketing tips we publish here.)
Next Week: Courting Your Subscribers
Stay tuned for an article from Rebecca next week on strengthening your relationship with your email subscribers.
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Grow Your List With Hosted Web Forms
26 Januari 2010 22:29
Hosted Web FormsOur posts about web forms are usually centered around publishing web forms to pages that already have other content (e.g. your homepage).
Today, let's talk about a new feature that will let you to publish a form published to its own page, without you having to publish anything to your site.
The new Hosted Web Form option might help you grow your list faster. Here's how...
First... What is a Hosted Web Form?
The hosted option for web forms provides a quick way of putting up a form with little overhead. Create your form, press save, and it's published to a page accessible from our servers (on aweber.com).
It's kind of like taking a Polaroid picture - push the button and you have what you need instantly.
Check out this video to see how it's done:
Why Would You Use a Hosted Web Form?
I'm sure there are other uses, and we'd love to hear your plans and ideas for using this feature, but let's jump right into three that come to my mind:
1. Email
You can use email to build your email list.
The best way to do it is by encouraging your subscribers to forward messages to their friends, with an easy way for their friends to sign up themselves.
With a Hosted Web Form, you can send subscribers directly to a form-only page, where there are no other distractions vying for their attention other than the opportunity to subscribe.
Feel free to click on this image to download it. Then, put it somewhere on your site to use in your own messages to help build your list.
2. Twitter
Twitter's 140 character limitation is both a blessing and curse - it lets you share your thoughts and links with just a few brief sentences.
Meanwhile, email lets you stretch your legs a bit more, and this is a compelling reason to try to turn some of your Twitter followers into email subscribers.
You might even create a form designed to specifically target your Twitter followers. Because publishing a Hosted Web Form is so quick and easy, you can do this in just a few minutes.
Tip: run your form's URL through a shortener, like bit.ly or idek to give yourself the most room in your tweets for a convincing reason for your followers to click your form's link, and to track clicks to that link.
3. Wordpress.com Blog (And Anywhere Else You Can't Post Form HTML)
You can't publish HTML forms to a free hosted wordpress.com site. In the past, we have suggested publishing a form to a blank page on another site, linking to it from a button or link from the blog's sidebar.
Now, you can simply link to your Hosted Web Form. Just add a text link or banner to your sidebar or inside any of your posts.
The same goes for any other service where you can publish a link but not form HTML.
Design Tips for Your Hosted Web Forms
Here's a few things to consider when creating your hosted forms, so you can really take advantage of their strengths:
1. The Medium is the Message.
The medium is the message
It's so easy to make a ton of forms tailored for each specific purpose, so take advantage of this fact. For example, if you're tweeting your form, address your Twitter followers directly and tell them why they'd benefit from getting your newsletter too.
2. No Man is an Island, but Your Hosted Web Form kind of Is.
No man is an island, but your Hosted Web Form kind of is
Usually your form appears in pages with lots of other content. Here, your form stands alone, so a form with nothing but "Name" and "Email" fields probably won't do the trick.
Part of the advantage here is that you don't have to worry about how wide your form is and how it will fit in with the rest of your pages design. So, stretch your form a little wider than you're used to and include some compelling copy.
3. Make Your Form Pretty, and Make It Your Own.
Make your form pretty, and make it your own
When forms appear within the beautiful layout your designer drafted up for you, it can and sometimes should be designed with pure simplicity in mind.
Since the background for your form here is pure simplicity itself (ie. whitespace), this may be a good opportunity for you to try out any of our 255+ professionally designed web form templates to make sure it has some visual appeal.
You may also want to customize the form with your logo, for all the benefits of brand consistency.
How Will You Use Them?
I'm psyched about the release of Hosted Web Forms for a bunch of reasons, but mainly because it is such a simple feature with broad implications. Our users can and will post forms in places they never have before and with no technical hub bub required.
How will you use this feature? We'd love to hear from you about this in the comments.
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Email Marketing Tips by AWeber
New HTML Email Templates: Good Things Come In Pairs
25 Februari 2010 21:50
Finding quality HTML email templates can be tough, and finding templates related to your specific needs can be even tougher. Fortunately, we've been releasing new templates regularly. We'd like to think that each template we release could be the key to taking your email marketing to the next level.
Generic email templates are a dime a dozen and it's no surprise, they fit the mold for most people. It's not necessarily a bad thing. But what makes a template extraordinary? How can we provide you with templates that go that extra step toward fostering success?
We're proud to present you with three sets of templates (email and web form combinations) available exclusively to AWeber customers.
We knew our new Web Form Generator marked the dawn of a new era for your email signup forms.
Now that we can easily create templates for forms, why not create Email / Web Form templates that complement each other? Through consistency of branding these templates can provide a professional feel for those of us who aren't professional designers.
The "Video Arcade" Email / Web Form Template Combo
Believe it or not, us video gamers do sometimes get off the couch. Some of us even send email campaigns for our blogs. But even if you aren't blogging about video games, you can't deny this template can be used by those who favor a more playful style.
The "Video Arcade" HTML Email Template
is available in 4 color variations.
The "Video Arcade" Web Form Template
is available in 5 color variations.
The "eBook" Email / Web Form Template Combo
The "eBook" templates pack a powerful punch for enticing new subscribers. Use the web form template to promise your eBook upon sign up. Use the HTML email template to deliver that promise in style.
The "eBook" HTML Email Template
is available in 3 color variations.
The "eBook" Web Form Template
is available in 10 color variations.
The "Wine" Email / Web Form Template Combo
This template is perfect for fine dining establishments. Announce weekly specials, upcoming events, additional menu items and exclusive discounts in sophisticated, yet understated style.
The "Wine" HTML Email Template
is available in 4 varieties.
The "Wine" Web Form Template
is available in 4 color varieties.
How Can You Use These Templates?
These templates are available exclusively to AWeber customers. If you have an AWeber account, simply log in and you will find them the same place you usually find templates when you are either creating a web form or creating a new broadcast/follow up.
Let Us Know What You Think.
We always appreciate your feedback and always take our customers into consideration.
Do you have any ideas of a template theme that might be especially useful?
Let us know... you might just get what you ask for.
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How To Market Like Nine Inch Nails
23 Februari 2010 22:35
Nine Inch Nails
Photo: Jennifer Vecellio
Trent Reznor, frontman for industrial rock band Nine Inch Nails, has earned a reputation as a marketing maverick. He engages fans, building loyalty and watching sales naturally follow.
In the Nine Inch Nails online forum, Reznor tells musicians they can be their own best marketers:
"If you are young and use the Internet, you know more about your audience than [labels] do - for sure. This is a revolution and you can be a part of it. The old guard is dying; if you have good ideas - try them."
Email marketing is the perfect medium to try out these new ideas. With the following game plan, we'll show you how.
Your Music + AWeber = Marketing In Tune
In 2007, the band began marketing independently when its contract with Interscope Records ended. Reznor organized an online scavenger hunt to entertain fans. He even scattered free, shareable USB keys loaded with their music at a few concerts.
While these strategies are specific to musicians and bands, the underlying principles hold true for all email campaigns.
"If you have nothing in common with American Idol and you don't want to be the Pussycat Dolls, then you don't really want to be on a label."
To a label, Reznor points out, your vision and your longevity won't be important. He suggests using new media and modern communication - such as email marketing - instead.
For example, you could use your email list to rally street teams. Segment your list by location and contact your fans in the cities you'll be playing in.
Offer them free music, show tickets, or band paraphernalia in exchange for promoting you. Email lets you market remotely so the city is ready when you roll in.
"The role of an independent musician these days requires a mastery of first hand use of these tools," Reznor says.
"Give your music away as high-quality DRM-free MP3s. Collect people's email info in exchange (which means having the infrastructure to do so) and start building your database of potential customers."
Nine Inch Nails The Slip
Nine Inch Nails The Slip art direction by Rob Sheridan and Trent Reznor.
In 2008, Reznor gave away NIN's album The Slip in exchange for fans' email addresses. Coldplay did the same with their album Left Right Left Right Left in 2009.
A new full-length album costs about $14.99. The average fan email address is worth $110 yearly. So these groups scored not only a higher return on their investment, but also invitations into their fans' inboxes, which are priceless.
To try this with your own tracks, post offers with web forms on your website, to your Facebook profile, in your blog - and link to them everywhere. Deliver the MP3s upon confirmation by including the link on a web page or in a follow-up message.
"Offer a variety of premium packages for sale and make them limited editions/scarce goods. Base the price and amount available on what you think you can sell. Make the packages special - make them by hand, sign them, make them unique, make them something YOU would want to have as a fan."
Ghosts I - IV, a 36-track album, was offered in a variety of packages. Although the attribution license let fans digitally share the album for free without penalty, the packages grossed $1.6 million within one week of their release.
These packages can also help if you are interested in growing your email list. Announce beforehand that your subscribers will get first dibs - and make sure to link to or embed your sign-up form!
"There are a lot more bands today, a lot more clutter. Try to identify what it is you're trying to do. Play up your strengths and present them."
Your look, your sound, your attitude - what makes you stand out? What resonates with your fans? What kind of an impact are you making with them?
You don't have to guess what these things are. Your email reports show what attracts your subscribers. Open rates, click through rates and sales tracking all tell a story. Read that story, and follow its advice.
"Engage your fans. ...Make cheap videos. Film yourself talking. Play shows. Make interesting things. ...Be interesting. Be real."
Though common in social media outlets, these ideas translate nicely to email.
Pearl Jam's official fan group, Ten Club, rewards their fans with ticket upgrades, member giveaways and a community forum. To top things off, they send members a vinyl single of a live or unreleased track every spring.
Make your email list your official fan club. Include exclusive content: slice-of-life video clips, backstage passes, presale concert tickets.
And when you create this content, remember: be transparent. Stay relevant to your fans' interests. Be yourself, and have fun building relationships with your followers.
We're In This Together
We enjoy when you share your feedback with us and each other, so let us know:
Have you seen bands market in these ways? Has your own band used any of these strategies? What other ways have you seen musicians market?
If you are not musically inclined, do you still find this advice useful? What ideas will you take away with you?
Share your thoughts on the blog.
Note: all images in this post are Creative Commons-licensed. Click on the images or photo credit lines.
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Start Segmenting: 3 Easy Steps
17 Februari 2010 21:11
Use Ad Tracking
Every subscriber is a beautiful and unique snowflake.
Each one belongs to your list for different reasons. For every email you send, some might just not care. To avoid subscriber fatigue, each reader should be sent only the content they want.
But how can you find out what they want?
You can ask them. You can send them surveys or add fields to your sign-up form.
Or, you can use the following method to harness the data you already have.
Use Ad Tracking to Determine Subscribers' Interests
Ad tracking shows which web page each subscriber signed up from. That page reveals their interests.
Segmenting by these interests lets you send each reader the emails they want most.
For example:
* Your clothing store is having a sale on children's clothes. You want to advertise the sale, but only to those readers who would be interested.
So, you search for subscribers who used the web form on your site's children's clothing page. You segment that group, and send the broadcast to that segment.
* Your toy store is having an event for children with special needs.
You want to target subscribers who signed up through your special needs toys page, so you search by that ad tracking name and email only that segment.
* You post your exercise blog on the same site as your nutritional supplement e-store. Your subscribers from both pages are added to your main list, which gets your weekly fitness newsletter.
When items in your e-store go on clearance, you email the segment who signed up there. Your blog readers may only want helpful information, but your store visitors are probably prepared to make purchases.
Easy as 1, 2, 3...
Segmenting by sign-up form is easy to do. Just follow these ABCs...
1. Apply Ad Tracking Names
First, apply an ad tracking label to each of your web forms. (You can also do this for people who subscribe by email.)
step-1aClick the "Web Forms" tab in the control panel navigation
step-1bAfter designing your form, click on the settings tab
step-1cClick "Show Advanced Settings" and create an ad tracking label for your form
2. Track Your Subscribers As They come In
As people subscribe, the form they sign up with will be noted. To see who came in where, search your subscribers by ad tracking category.
step-2aSelect "Search" from the subscribers menu
step-2bSearch by "Ad Category" and type in the ad tracking label you gave your form
3. Target Subscribers Based on Each Segment
Then, decide which forms you want to segment by and name each segment. Now when you send your messages, you can select the segments you want to target.
step-3aName and save the segment created by searching a specific Ad Category
step-3bCreate a broadcast message and select the segment from the drop-down menu
If you want to compare your web forms' effectiveness and are not planning to segment, check out the ad tracking report for your list.
How do you segment?
Do you segment with ad tracking? What kinds of messages do you send to the different segments? Have you found that sending targeted messages affects your unsubscribe rate?
Your stories, as always, are valuable - to us and to your fellow readers. Please share them on the blog!
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Mobile Email Design Tips
15 Februari 2010 21:09
Mobile Email Design Tips
How often do you think about people reading your emails on their mobile phones?
Three years ago, "64% of key decision makers were viewing your carefully crafted email on their BlackBerrys and other mobile devices" according to MarketingSherpa1.
Imagine, that was three years ago! Since then, smart phone sales have grown worldwide and the number of people checking email on their mobile phones continues to increase rapidly.
It's high time you think about your mobile subscribers when you design your emails. Here are a few ideas to get you started...
Make Your Emails Easy for Mobile Viewing
Viewing Email on a Mobile DeviceWhile the number of subscribers that can check their email on their mobile phones is on the rise, don't panic and think that you have to recreate your entire campaign.
There are some simple changes that you can make so that your subscribers checking their email on their phones aren't left with a garbled message in place of your newsletter.
Include a Plain Text Version of Every Message
Simply put, including a plain text copy of every HTML message that you send eliminates potential issues for subscribers with mobile email applications that do not support HTML.
If their mobile device doesn't support HTML, subscribers will still see the plain text version of your message.
Optimize Images
You should always include alternative text for images. While some phones are sophisticated enough to display HTML emails, there's not always the guarantee that your images will display properly.
Rather than show a random file name for each image in your message, use alternative text to further describe components of your message.
alt text 2
Even if subscribers can't see the image, they will know what the email is about and they can make an informed decision as to whether or not they should go back to your message when they are at a computer.
Use the Subject Line and Preheader to Summarize Your Message
Should your subscribers have trouble viewing your email on their phones, including a brief summary of your message or continuing the subject line in the preheader will allow them to get a better idea of what you are sending.
mobile
Darrah MacLean, a copywriter at Smith-Harmon, gives some great examples and discusses the relationship between subject line and preheader in depth for the Email Insider here.
Don't Crowd Clickable Links
Consider the readability and navigation of your message design. Always include links to important pages on your website, making it easy for mobile viewers to hop over to your page.
Remember that when a subscriber views your email on a mobile phone, they only see a small area of the message.
spaced links 2
If you include links that are too close together, someone with a touchscreen phone may have trouble clicking on an individual link and end up frustrated that they cannot easily get to the page they are interested in.
The Benefits Reach Far Beyond Mobile Viewing
These suggestions can positively impact the effectiveness of your campaign, regardless of whether or not you have mobile subscribers. For example, including a plain text version of every email is always appropriate.
For your subscribers who are only viewing your emails on their computer, many of these tips are already email best practices and can only help to strengthen your campaign.
What is Your Experience?
Do you receive email on your phone? Do your subscribers read your messages on the go?
As always, we would love to hear your stories!
1. Source: EmailStatCenter.com
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Support Offices Closed Wed-Thur Feb 10-11, 2010
10 Februari 2010 4:14
Record snowfalls are piling up across the Mid-Atlantic region of the United States.
As part of this, we are expecting to receive another 12 to 20 inches of snow starting overnight on Tuesday, February 9, 2010 and continuing through Wednesday, February 10.
While we might be able to get to the office in the morning, it’s highly [...]
How to Get Subscribers to Whitelist You
09 Februari 2010 22:02
Although emails from AWeber customers like you are already whitelisted on an ISP level through us, your emails may be filtered on an individual level.
Each subscriber has the opportunity to whitelist you within their own inbox. This can prevent confusing messages and keep inboxes from filtering you out.
So how do you get your readers to give you their stamp of approval? You ask, of course.
Ways to Ask
You can ask in two ways. Your choice depends on how long you want your request to be and if you have a site to host an instruction page on.
Ask Subscribers to Add You to Their Contacts or Safe Sender List
That way, each subscriber can take the appropriate action for their ISP.
This is quick to implement, and a simple message (like this one from Ramtha's School of Enlightenment) indicates that the process will be easy.
thank you page request
Ask Subscribers to Whitelist You, and Offer Complete Instructions
Subscribers may appreciate a custom guide for their ISP. You can build your own or use a template from sites like CleanMyMailbox or EmailDeliveryJedi, then host it on your site.
This example makes it easy for subscribers to find custom instructions to whitelist and email address
This method offers flexibility: you could use a simple "whitelist us" link as Marketing Experiments does, or include a full paragraph on why you're asking your readers to take this step.
Marketing Experiments provides a simple text link
If you need help putting together an instruction page, feel free to borrow from our examples.
Something to avoid: If you include an email address in your whitelisting request, make sure to disable the link. Otherwise, subscribers may assume that clicking the link will help them whitelist you, and be frustrated when that is not the case, like in this request from Steve Spangler Science.
Places to Ask
The places you make your request are going to depend on your preferences, your campaign history and your readers' reactions. You may also want to put requests in place for both current readers and new subscribers.
*
The thank-you page.
Alert your new subscribers before they ever get an email. If you're using a custom thank-you page, not only can you make your request, you could even include the full set of instructions. Whitelisting you at this point ensures that readers will get every one of your messages.
*
The welcome email.
Request an exchange: you promise to send your readers important updates, special deals and the best content you can provide. In return, you ask them to whitelist you. Make sure to point out how they benefit: they won't accidentally miss out on those deals or updates.
*
A paragraph in a broadcast.
Did some subscribers miss the whitelist request on your thank you page or welcome email? A polite request in a regular email might be the best way to reach them - especially if you include other interesting content in the broadcast.
*
An entire broadcast.
This option requires careful consideration. On one hand, you can include instructions directly in the email without creating or linking to a separate page. On the other hand, such an email may annoy subscribers. Think about your readers. Are they likely to unsubscribe if they get a request instead of the content they are expecting?
*
The preheader.
This keeps things subtle. Listing a simple link at the top of each email reaches current subscribers without bothering them with an announcement. It also keeps the option of whitelisting you available for those who overlooked or ignored previous requests.
Keep in mind, while whitelisting can help you reach the inbox, you won't stay there long if subscribers don't like what they get from you. So keep striving for the most relevant, useful content possible!
How Do You Ask?
Do you ask your readers to whitelist you? How do you go about doing so? We'd love to hear your results and ideas!
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Subscriber, Will You be My Valentine?
05 Februari 2010 22:07
Relationships are hard work. It doesn't matter what kind; they're all equally tough. Parents, spouses, friends, business partners, customers - all need to be treated kindly and with respect.
If you want to build a new relationship or keep an existing one strong, you need to open the lines of communication and truly make an effort to get to know the other person.
This Valentine's Day, embrace email marketing and show subscribers how much you love them by using these relationship building tips with your next campaign.
Court Your Subscribers
If you have an email campaign that aims to promote and sell a product, remember that just because your visitors sign up to your list does not necessarily mean that they will purchase your product. Seduce them, entice them, educate them and above all be polite.
Don't expect subscribers to buy after they receive your first email. Sometimes it takes a little longer to convert an interested reader into an advocate or a customer.
Flirt or Tease Them
You know how great your product is, and your subscribers will no doubt love it once they purchase. Subtly let them know what they are missing out on by including little bits of information about the product in your emails.
Be brief! Don't spill the beans in your message, but rather provide enough information to make them want to click through to your website to learn more. The whole point of your email is to get subscribers to your landing page, which you then use to make the sale.
Personalize Your Love Letter
It's not always appropriate, but personalization can make your email more conversational and friendly.
This doesn't mean you should use the {!firstname_fix} variable ten times throughout your email.
Instead, include other readily available information, such as the website they visited when they signed up. This can validate the trust that they placed in you initially when they signed up to your list.
Send Some Conversation Hearts
Communication is crucial to any successful relationship. The easiest way to communicate with a friend or partner is to talk.
Conversation is personal, and often the best way to sway someone's opinion. Use your messages to engage subscribers in conversation. Address them genuinely, like you would address a friend, and request their feedback.
Track Cupid's Arrow
We all keep tabs on the ones we love. Always use click tracking in your messages to determine which links subscribers are clicking on.
Knowing which links subscribers liked and clicked on will help you communicate better. You can even segment your list based on their participation later.
They Love You, They Love You Not...They Love You!
Give your subscribers one more reason to love you by sending beautiful emails. Try one of our new Valentine's Day templates!
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Segment Customers To Build Loyalty
04 Februari 2010 22:48
Build Customer Loyalty
It's easy to focus on attracting new business by using your email marketing campaign to promote your products primarily to new subscribers and prospects.
While email is the perfect venue for showcasing products and captivating potential customers, it is also equally important to focus on your subscribers that have already spent money with you.
Your buyers had a positive experience in the past, right? Capitalize on that and turn them into lifelong customers.
Here's how to retain the customers that you already have.
Reel Customers In Without Selling to Them
Your existing customer base is different from your potential buyers. They already made the choice to trust your company with their money once, so take the time to build on your relationship after the sale.
Customers are more willing to shop with you again when they realize you don't treat them like a number.
Segment your list and use these tips to connect with customers without constantly pushing new items on them.
Ask for feedback
Ask for feedback
Ask for feedback about recent purchases, and remind customers that good customer service doesn't end when they make a purchase from you. Assure them that if there are ever any questions or problems, you will stand behind your product.
Suggest additional items
Suggest additional items
Suggest complimentary items that will enhance their experience with the product they already bought.
Add inherent value
Add value
Discuss different ways that customers can use the product that they purchased. Show them that there's additional value in what they invested in.
How to See Who Purchased From You
This is where email analytics data comes in handy.
By adding a snippet of javascript to your website, you can track sales to your subscribers.
You can then see which people are buying and how much each purchase amounts to - and segment your list to target your customers.
How to Segment Your List and Send to Existing Customers
Once the javascript is on your site and sales begin to add up, you can separate the buyers from the browsers on your list based on purchase history.
On the Search Subscribers page, use the drop down menus to search your list for customers like so:
Search Subscribers
Then save the search directly above the results...
save segment 1
And send your specialized email only to that segment when saving your message:
Send to Segment
What if You Sell Multiple Products?
Sending messages to subscribers who meet a specific sale amount is helpful if you are only selling one product.
If you have more than one item for sale, you can also search for subscribers based on total order value.
search subscribers greater than
With a segment made up of customers with a history of large purchases, you can:
* Suggest high ticket items
* Offer incentives geared only towards the big spenders
How Do You Segment Your Customers?
Do you find that segmenting customers from subscribers leads to repeat sales? We would love to hear how email segmentation helps your business!
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Valentine’s Day Web Form and Email Templates
29 Januari 2010 3:00
Valentine's HTML Email TemplatesValentine's Day is around the corner, and like many holidays it's an occasion for businesses to make more sales through email marketing.
We know you're always looking for ways to build your list and deliver relevant, valuable messages to your subscribers, so we thought we'd play Cupid and help you and your customers get together ;)
Just in time for the upcoming holiday, we've rolled out new HTML email templates and matching web form ones, themed for February 14th.
Check them out...
"Be Mine" Templates
Like the ubiquitous Valentine's day conversation hearts, these cheery templates use pastel shades and bold reds to grab your subscribers' eyes and clearly convey your message.
They're ideal for short, simple offers.
be-mine-email
be-mine-web-form
"Valentine Mail" Templates
These templates use simple, modern design and could easily be used even outside of Valentine's Day (think "we love our customers").
valentine-mail-email
valentine-mail-web-form
"Happy Valentine's Day" Templates
Want to use a design that's subtler than a big red heart?
Try the understated "Happy Valentine's Day" templates for an easy-on-the eyes look and calls-to-action that pop.
happy-valentines-day-email
happy-valentines-day-web-form
More New Web Form and Email Templates Coming Soon
We're creating more templates for your forms and HTML emails regularly - make sure you're subscribed to the blog so we can keep you in the loop! (You'll also benefit from the list building, newsletter and other email marketing tips we publish here.)
Next Week: Courting Your Subscribers
Stay tuned for an article from Rebecca next week on strengthening your relationship with your email subscribers.
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Grow Your List With Hosted Web Forms
26 Januari 2010 22:29
Hosted Web FormsOur posts about web forms are usually centered around publishing web forms to pages that already have other content (e.g. your homepage).
Today, let's talk about a new feature that will let you to publish a form published to its own page, without you having to publish anything to your site.
The new Hosted Web Form option might help you grow your list faster. Here's how...
First... What is a Hosted Web Form?
The hosted option for web forms provides a quick way of putting up a form with little overhead. Create your form, press save, and it's published to a page accessible from our servers (on aweber.com).
It's kind of like taking a Polaroid picture - push the button and you have what you need instantly.
Check out this video to see how it's done:
Why Would You Use a Hosted Web Form?
I'm sure there are other uses, and we'd love to hear your plans and ideas for using this feature, but let's jump right into three that come to my mind:
1. Email
You can use email to build your email list.
The best way to do it is by encouraging your subscribers to forward messages to their friends, with an easy way for their friends to sign up themselves.
With a Hosted Web Form, you can send subscribers directly to a form-only page, where there are no other distractions vying for their attention other than the opportunity to subscribe.
Feel free to click on this image to download it. Then, put it somewhere on your site to use in your own messages to help build your list.
2. Twitter
Twitter's 140 character limitation is both a blessing and curse - it lets you share your thoughts and links with just a few brief sentences.
Meanwhile, email lets you stretch your legs a bit more, and this is a compelling reason to try to turn some of your Twitter followers into email subscribers.
You might even create a form designed to specifically target your Twitter followers. Because publishing a Hosted Web Form is so quick and easy, you can do this in just a few minutes.
Tip: run your form's URL through a shortener, like bit.ly or idek to give yourself the most room in your tweets for a convincing reason for your followers to click your form's link, and to track clicks to that link.
3. Wordpress.com Blog (And Anywhere Else You Can't Post Form HTML)
You can't publish HTML forms to a free hosted wordpress.com site. In the past, we have suggested publishing a form to a blank page on another site, linking to it from a button or link from the blog's sidebar.
Now, you can simply link to your Hosted Web Form. Just add a text link or banner to your sidebar or inside any of your posts.
The same goes for any other service where you can publish a link but not form HTML.
Design Tips for Your Hosted Web Forms
Here's a few things to consider when creating your hosted forms, so you can really take advantage of their strengths:
1. The Medium is the Message.
The medium is the message
It's so easy to make a ton of forms tailored for each specific purpose, so take advantage of this fact. For example, if you're tweeting your form, address your Twitter followers directly and tell them why they'd benefit from getting your newsletter too.
2. No Man is an Island, but Your Hosted Web Form kind of Is.
No man is an island, but your Hosted Web Form kind of is
Usually your form appears in pages with lots of other content. Here, your form stands alone, so a form with nothing but "Name" and "Email" fields probably won't do the trick.
Part of the advantage here is that you don't have to worry about how wide your form is and how it will fit in with the rest of your pages design. So, stretch your form a little wider than you're used to and include some compelling copy.
3. Make Your Form Pretty, and Make It Your Own.
Make your form pretty, and make it your own
When forms appear within the beautiful layout your designer drafted up for you, it can and sometimes should be designed with pure simplicity in mind.
Since the background for your form here is pure simplicity itself (ie. whitespace), this may be a good opportunity for you to try out any of our 255+ professionally designed web form templates to make sure it has some visual appeal.
You may also want to customize the form with your logo, for all the benefits of brand consistency.
How Will You Use Them?
I'm psyched about the release of Hosted Web Forms for a bunch of reasons, but mainly because it is such a simple feature with broad implications. Our users can and will post forms in places they never have before and with no technical hub bub required.
How will you use this feature? We'd love to hear from you about this in the comments.
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the guidebook
Your Email Deliverability Guidebook Is Ready!
Here’s your copy of the deliverability guidebook!
To start learning how you can improve your deliverability today, click the link below (you may prefer to right-click and choose “Save As…”)
Stop! Before You Dig Into The Deliverability Guidebook
Don’t start reading until you listen to this free recorded message from AWeber’s Education Marketing Team! Click the Play button below:
More Email Deliverability Advice Is On The Way
This guidebook concisely outlines key steps you can take to improve your email deliverability.
To help you learn even more about how to reach the inbox, we’ll bring more detailed discussions of these steps to you by email. Should you prefer not to receive those, just click the unsubscribe link at the end of any of those supplemental lessons.
Did you get to this page without signing up for those tips? Grab them here.
Thanks again for downloading this guidebook. Here’s to getting your email delivered!
Warm Regards,
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